Marsha Lumley shared why the new campaign will strike a chord with Jamaicans: “This small island nation is known to create big personalities, movements, and music that influences far-flung countries. I wish for us to continue to build and support each other and continue to push the culture in a positive light.” “Jamaicans are a vibrant and proud set of people, very patriotic, known for setting trends across the globe. Marley wants fans to enjoy the positive vibe and energy from this new thrust. You have people who use it fi bless dem house and run weh bad spirit and energy. As the slogan say, we just ah do it for the culture.” “įor Ky-Mani Marley, Wray Rum is a deeply rooted part of Jamaican culture: “Wray Rum is not only about the consumption it is used for so many different reasons and purpose.
People always want to come to Jamaica and try out Wray and Nephew. “For celebrations, you definitely have to have some Wray Rum, fun and laughter it is a main part of our culture. “You always hear about Wray and Nephew growing up in Jamaica,” reminisced Stylo G. So representing Jamaica with the music is important.” People love the music, food and lifestyle. (Employees and Sales figures are modelled). FIWI MUSIC JAMAICA LIMITED has 1 total employees across all of its locations and generates 41,476 in sales (USD).
The recording artiste, born Jason McDermott, notes that the impact of Jamaican culture is quite evident in other territories: “As an international artiste travelling across the world, Jamaican culture is at the top. Company Description: FIWI MUSIC JAMAICA LIMITED is located in KINGSTON, St Andrew, Jamaica and is part of the Promoters of Performing Arts, Sports, and Similar Events Industry. These are the things I want to be associated with, showing people my culture and rubbing shoulders with Ky-Mani Marley, a legend in his own right. It is all about a good brand connection with Wray Rum. Marsha Lumley, Marketing Director of J Wray and Nephew Jamaica Limited is excited about the pairing of the popular white rum brand and two of Jamaica’s captivating personalities: “We are pleased to partner with these two Jamaican brands who have different musical styles that are both authentically Jamaican, a reminder of how diverse our culture truly is. As a staple in the cultural landscape of Jamaica, Wray Rum is using this campaign to showcase what makes us as Jamaicans unique, and that we show our Jamaicaness in everything we do, from sports to food to the way we socialise.”įor Stylo G, the partnership with Wray Rum and working with Ky-Mani Marley were dreams come true: “Representing Jamaica in the UK, and all over the world, #FiWICulture seems right for me to get involved with. The campaign features vibrant expressions of Jamaican celebrations that transcend generations and backgrounds, referencing the ways in which Jamaicans pair their passion for food and friendship, sports, music and fun with their Wray Rum, according to a press release. The artistes are featured on a vibrant soundtrack set to be the foundation of Wray Rum’s new campaign dubbed #FiWiCulture. Chief towns and cities include the capital Kingston on the south shore, Portmore, Spanish Town, Mandeville, Ocho Rios, Port Antonio, Negril, and Montego Bay on the north shore.Dancehall artiste Stylo G and reggae singer Ky-Mani Marley have joined iconic spirit Wray and Nephew White Overproof Rum (Wray Rum) to celebrate #FiWiCulture. They are surrounded by a narrow coastal plain. Mountains, including the Blue Mountains, dominate the inland. It lies between latitudes 17 degrees and 19 degrees N, and longitudes 76 degrees and 79 degrees W. Jamaica is the third largest island in the Caribbean. meaning the "Land of Wood and Water" or the "Land of Springs". The indigenous people, the Taino, called it Xaymaca in Arawakan. Jamaica is the fifth-largest island country in the Caribbean. The island, 10,990 square kilometres (4,240 sq mi) in area, lies about 145 kilometres (90 mi) south of Cuba, and 191 kilometres (119 mi) west of Hispaniola, the island containing the nation-states of Haiti and the Dominican Republic. Jamaica is an island country situated in the Caribbean Sea, comprising the third-largest island of the Greater Antilles. For example embed link on a blog or web page.įiwi Music. For example embed link on a blog or web page.Ĭopy and paste this HTML to embed this map with the current address. Paste into email or instant messages ect.Ĭopy and paste this HTML to embed a link to this address. Copy and paste this URL to share the current address on the map.